Skip to main content

Television minidramas: Social marketing and evaluation in Egypt

Dublin Core

Title

Television minidramas: Social marketing and evaluation in Egypt

Description

Reviews the context and content of televised health messages in Egypt during 1980s, critically assesses the evaluation of mass media health education, and suggests strategies for more effective evaluation.

Creator

Sandra D. Lane

Source

Medical Anthropology Quarterly. 11.2. June 1997. p. 164-182.
GN296 MAQ NO.2 1997.

Date

1997

Contributor

seah

Format

Article journal