Television minidramas: Social marketing and evaluation in Egypt

Title: Television minidramas: Social marketing and evaluation in Egypt
Description: Reviews the context and content of televised health messages in Egypt during 1980s, critically assesses the evaluation of mass media health education, and suggests strategies for more effective evaluation.
Creator: Sandra D. Lane
Source: Medical Anthropology Quarterly. 11.2. June 1997. p. 164-182.
GN296 MAQ NO.2 1997.
Date: 1997
Contributor: seah
Format: Article journal

Citation

Sandra D. Lane, “Television minidramas: Social marketing and evaluation in Egypt,” Rimbunan: Pangkalan Data Pengajian Melayu, accessed November 14, 2026, https://rimbunan.nusa.my/rimbun/items/show/14603.

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