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                <text>Abstrak Disertasi Sarjana  Perpustakaan Pengajian Melayu</text>
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                <text>2025</text>
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                <text>Koleksi  abstrak dari  disertasi peringkat Sarjana  yang terdapat di Perpustakaan Pengajian  Melayu</text>
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            <name>Contributor</name>
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                <text>Mohd Khalifah Idris</text>
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          <name>Title</name>
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              <text>Campuran pemasaran dan profil audiens-penemuan empirikal seni persembahan di Malaysia</text>
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          <name>Subject</name>
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              <text>Art, Modern--Malaysia--History and criticism</text>
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              <text>Abstrak&#13;
&#13;
Kajian ini bertujuan mengenali dengan lebih dekat ciri-ciri audiens yang hadir menyaksikan seni persembahan di Malaysia. Selain itu, kajian ini cuba membentuk model asas campuran pemasaran bagi sektor seni persembahan serta meninjau sama ada terdapat perkaitan antara campuran pemasaran yang dijalankan oleh pihak penganjur seni persembahan dengan profil audiens yang menyaksikan persembahan tersebut. Kajian ini merangkumi 1,352 audiens seni persembahan di Malaysia yang menyaksikan 33 buah persembahan terdiri daripada teater, tarian dan muzik. Hasil yang diperolehi mendapati audiens daripada jenis seni persembahan yang berbeza mempunyai profil serta corak gaya hidup yang berbeza. Semua audiens seni persembahan di Malaysia didapati sensitif dengan isu-isu berkaitan dengan seks, keganasan, keagamaan dan budaya. Penemuan kajian ini berjaya menunjukkan bahawa terdapat kaitan antara campuran pemasaran yang dijalankan oleh pihak penganjur dengan profil audiens yang menyaksikan persembahan tersebut. </text>
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              <text>Mariam Sulaiman</text>
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              <text>PL5065 USM 2002 MARIS</text>
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              <text>mki</text>
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              <text>Universiti Malaya</text>
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          <name>Format</name>
          <description>The file format, physical medium, or dimensions of the resource</description>
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              <text>Dissertation</text>
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